Verizon Agrees to Purchase Yahoo for $4.83 Billion

Verizon Agrees to Purchase Yahoo for $4.83 Billion

Jul 31st, 2016

Yahoo has agreed to sell its core business to Verizon for $4.83 billion. As part of the deal, Verizon will acquire Yahoo‘s search, mail, instant messaging services, ad platform, and a few real estate holdings. The move puts Verizon behind Google and Facebook in the U.S. digital ad segment, with a total share of 4.5%

Google Sunsets Shopper App

Google Sunsets Shopper App

Sep 3rd, 2013

Google sunset their Shopper app last month, an app with millions of downloads that helped users find product information and organize shopping lists

Yahoo Acquires Data Analysis Firm Ztelic

Yahoo Acquires Data Analysis Firm Ztelic

Aug 30th, 2013

Last month, Yahoo also announced another acquisition under the leadership of Marissa Mayer – Ztelic

Yahoo Acquires Admovate

Yahoo Acquires Admovate

Aug 27th, 2013

Last month, Yahoo announced that it acquired Admovate, a startup in the mobile advertising space

Foursquare Launches True Ads with Check-in Popups

Foursquare Launches True Ads with Check-in Popups

Aug 21st, 2013

Foursquare has officially launched True Ads, which are full page ads within their mobile apps

Research Shows 88% of Mobile Ad Clicks Are Incremental to Organic Clicks

Research Shows 88% of Mobile Ad Clicks Are Incremental to Organic Clicks

Aug 14th, 2013

88% of website visitors from mobile search ads would not otherwise click on the business’s organic listing when ads are paused

Google Shopping Feed Changes

Google Shopping Feed Changes

Aug 12th, 2013

Google recently announced a unique product feed specification as part of their ongoing efforts to improve product data quality on Google Shopping. The changes effect all accounts in the US, France, Germany, and the United Kingdom

VenturRocket Raises $700K in First Round of Funding

VenturRocket Raises $700K in First Round of Funding

Aug 10th, 2013

VenturRocket, a San Francisco startup with the goal of improving the hiring process for individuals and organizations, announced that it raised $700,000 in their first round of funding

Introducing the Google Databoard

Introducing the Google Databoard

Aug 6th, 2013

Last month, Google introduced a new product called Databoard, their response to helping businesses stay up-to-date on research, insights, and data related to their industry

88% of Mobile Search Ad Clicks are Incremental to Organic Clicks

88% of Mobile Search Ad Clicks are Incremental to Organic Clicks

Aug 1st, 2013

Google recently released the results of a second round of their “Search Ads Pause Studies,” stating that 88% of all clicks on search ads are incremental to organic clicks.