Archive | May, 2009

Understanding Website Structure

Deep Linking – linking to a web page other than a site’s home page.

Inbound Link – a link from a site outside of your site.

Outbound Link – a link to a site outside of your site.

Reciprocal Links – links between two sites, often based on an agreement by the site owners to exchange links.

Above the Fold – the section of a Web page that is visible without scrolling.

Ad Space – the space on a […]

May 26th, 20091 Comment

Affiliate Marketing Basics

With the economy changing every day, more people are turning to affiliate marketing.  Below are some basic terms to help those interested in affiliate marketing better understand the industry.

Affiliate – the publisher in an affiliate marketing relationship.

Affiliate Directory – a listing of affiliate programs.

Affiliate Fraud – fraudulent activity generated by an affiliate in an attempt to generate illegitimate, unearned revenue.

Affiliate Marketing – revenue sharing between online advertisers and online publishers. Compensation is based on performance […]

May 19th, 2009Comments Off on Affiliate Marketing Basics

Intro to Online Media

Banner Ad – a web graphic advertising unit, usually measuring 468 pixels wide and 60 pixels tall.

Beyond the Banner – online advertising not involving standard GIF and JPEG banner ads.

Button Ad – a graphical advertising unit, smaller than a banner ad.

HTML Banner – a banner ad using HTML elements, often including interactive forms, instead of standard graphic elements.

Interstitial – an advertisement that loads between two content pages.

Pop-Up Ad – an ad that displays in […]

May 12th, 20093 Comments

Basic Marketing Metrics Defined

Click-Through – the process of clicking through an online advertisement to the advertiser’s destination.

Click-Through Rate (CTR) – the average number of click-throughs per hundred ad impressions, expressed as a percentage.

Conversion Rate – the percentage of visitors who take a desired action.

Cost-Per-Action (CPA) – online advertising payment model in which payment is based solely on qualifying actions such as sales or registrations.

Cost-Per-Click (CPC) – the cost or cost-equivalent paid per click-through.

CPM – cost per thousand impressions.

Customer […]

May 5th, 2009Comments Off on Basic Marketing Metrics Defined