Affiliate Marketing Basics

With the economy changing every day, more people are turning to affiliate marketing.  Below are some basic terms to help those interested in affiliate marketing better understand the industry. Affiliate…
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Intro to Online Media

Banner Ad – a web graphic advertising unit, usually measuring 468 pixels wide and 60 pixels tall. Beyond the Banner – online advertising not involving standard GIF and JPEG banner…
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Basic Marketing Metrics Defined

Click-Through – the process of clicking through an online advertisement to the advertiser’s destination. Click-Through Rate (CTR) – the average number of click-throughs per hundred ad impressions, expressed as a…
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