Archive | May, 2009
Deep Linking – linking to a web page other than a site’s home page.
Inbound Link – a link from a site outside of your site.
Outbound Link – a link to a site outside of your site.
Reciprocal Links – links between two sites, often based on an agreement by the site owners to exchange links.
Above the Fold – the section of a Web page that is visible without scrolling.
Ad Space – the space on a […]
With the economy changing every day, more people are turning to affiliate marketing. Below are some basic terms to help those interested in affiliate marketing better understand the industry.
Affiliate – the publisher in an affiliate marketing relationship.
Affiliate Directory – a listing of affiliate programs.
Affiliate Fraud – fraudulent activity generated by an affiliate in an attempt to generate illegitimate, unearned revenue.
Affiliate Marketing – revenue sharing between online advertisers and online publishers. Compensation is based on performance […]
Banner Ad – a web graphic advertising unit, usually measuring 468 pixels wide and 60 pixels tall.
Beyond the Banner – online advertising not involving standard GIF and JPEG banner ads.
Button Ad – a graphical advertising unit, smaller than a banner ad.
HTML Banner – a banner ad using HTML elements, often including interactive forms, instead of standard graphic elements.
Interstitial – an advertisement that loads between two content pages.
Pop-Up Ad – an ad that displays in […]
Click-Through – the process of clicking through an online advertisement to the advertiser’s destination.
Click-Through Rate (CTR) – the average number of click-throughs per hundred ad impressions, expressed as a percentage.
Conversion Rate – the percentage of visitors who take a desired action.
Cost-Per-Action (CPA) – online advertising payment model in which payment is based solely on qualifying actions such as sales or registrations.
Cost-Per-Click (CPC) – the cost or cost-equivalent paid per click-through.
CPM – cost per thousand impressions.