Archive | Jun, 2009
Most small businesses still rely on their traditional media (print, yellow pages, radio, television) to reach their target audience. For some, building a website is no more important than printing a brochure. As more consumers in their target audience make the switch from searching in traditional yellow pages / print to online media, they are now seeking online advertisements.
One great feature of online marketing is that it is full of data – if […]
All websites must ‘do something.’ The something could be anything from providing information, driving online sales, lead generation, or bringing customers into a brick and mortar location. The great thing about online marketing is the ability to gauge performance without the extensive development of a response model (as done with traditional marketing programs).
If done correctly, online marketers have a large amount of data and metrics at their disposal to track a campaign and develop a response model effortlessly. One of […]