June 2010 – Page 4 – Eugene O'Rourke

Google Acquires Invite Media

Eugene O'Rourke
June 4, 2010

Google announced the acquisition of Invite Media, an “innovative start-up based in New York,” yesterday. Invite Media has developed technology that gives advertisers the ability to optimize display campaigns, across…

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AdWords Conversion Champion Challenge

Eugene O'Rourke
June 4, 2010

In an effort to help push advertisers to optimize their conversion paths and utilize Google’s applications, Google is launching the Conversion Champion Challenge. The contest is simple: Track conversions on…

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Six Ways to Improve Your Call to Action

Eugene O'Rourke
June 3, 2010

Most landing pages, in efforts to suit the most number of users possible, are crammed full of text, graphics, and special offers. Competing amongst all of these elements (and your…

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Best Social Platform for Marketers?

Eugene O'Rourke
June 3, 2010

Each social platform yields different advantages – from customer communication and brand recognition to increased traffic to your site. CMO.com and 97th Floor created a graphic (see below) for an…

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Seven Keys to Creating a Data Driven Organization

Eugene O'Rourke
June 2, 2010

Becoming a data-driven organization requires processes in addition to tools and technology. Companies often obtain best of breed technology without adding sufficient resources or updates to their internal processes. Keep…

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Gmail Updated in Froyo

Eugene O'Rourke
June 2, 2010

Today we feature another Froyo (Android 2.2) update – Gmail. The Gmail app has many improvements, from switching accounts to email notifications and attachments. Checkout the video below for more…

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