Archive | Jun, 2010

Investigating Multi-Channel Purchase Behavior

Investigating Multi-Channel Purchase Behavior

According to the Google/OTX Post Holiday Study from earlier this year, multi-channel shopping has “evolved as the new face of commerce, the norm rather than the exception.”  In addition, 34% of consumers researched their purchases online before completing their purchase offline.  21% of consumers researched online and offline before completing their purchases online.  (via Google)

Jun 5th, 2010Comments Off on Investigating Multi-Channel Purchase Behavior
Asynchronous Tracking with Google Analytics

Asynchronous Tracking with Google Analytics

The Google Analytics team announced the release of the asynchronous tracking tag last month (released from beta); providing users with a much faster implementation of Google Analytics.  The new admin interface provides users with the code they need, whether they are tracking one or multiple sites.

Google Analytics will provide users with the new tags by default, but users can still access the legacy code implementations.  The Google Analytics team is recommending that users upgrade their current implementations to utilize the […]

Jun 4th, 2010Comments Off on Asynchronous Tracking with Google Analytics

Google Acquires Invite Media

Google announced the acquisition of Invite Media, an “innovative start-up based in New York,” yesterday.  Invite Media has developed technology that gives advertisers the ability to optimize display campaigns, across multiple ad exchanges, all in one single interface.

Neal Mohan, VP of Product Management at Google, stated “we’re investing significantly in the display advertising ecosystem and are seeing great momentum. We’ve developed, and are continuing to develop, tools that help both publishers and advertisers take advantage of the […]

Jun 4th, 2010Comments Off on Google Acquires Invite Media

AdWords Conversion Champion Challenge

In an effort to help push advertisers to optimize their conversion paths and utilize Google‘s applications, Google is launching the Conversion Champion Challenge. The contest is simple:

Track conversions on your site using one of Google’s free measurement products:

AdWords Conversion Tracking instructions
Importing goals from Google Analytics instructions

Analyze and try to improve your performance using AdWords Search Funnels and/or Conversion Optimiser
Show Google the results and share your story here

They’ll select the advertiser with the most […]

Jun 4th, 2010Comments Off on AdWords Conversion Champion Challenge
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