Archive | Aug, 2013

Yahoo Acquires Data Analysis Firm Ztelic

Yahoo Acquires Data Analysis Firm Ztelic

Last month, Yahoo also announced another acquisition under the leadership of Marissa Mayer – Ztelic

Aug 30th, 2013Comments Off on Yahoo Acquires Data Analysis Firm Ztelic
Yahoo Acquires Admovate

Yahoo Acquires Admovate

Last month, Yahoo announced that it acquired Admovate, a startup in the mobile advertising space

Aug 27th, 2013Comments Off on Yahoo Acquires Admovate
Foursquare Launches True Ads with Check-in Popups

Foursquare Launches True Ads with Check-in Popups

Foursquare has officially launched True Ads, which are full page ads within their mobile apps

Aug 21st, 2013Comments Off on Foursquare Launches True Ads with Check-in Popups
Research Shows 88% of Mobile Ad Clicks Are Incremental to Organic Clicks

Research Shows 88% of Mobile Ad Clicks Are Incremental to Organic Clicks

88% of website visitors from mobile search ads would not otherwise click on the business’s organic listing when ads are paused

Aug 14th, 2013Comments Off on Research Shows 88% of Mobile Ad Clicks Are Incremental to Organic Clicks
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