Google announced the beta release of AdWords Conversion Experiments (ACE) yesterday. This new tool is designed to help advertisers “optimize their account by letting them accurately test and measure changes to your keywords, bids, ad groups, and placements.” The beta is only open to US advertisers at this time, and any interested advertiser can complete this form to request access to the beta.
ACE enables advertisers to quickly test and generate more accurate results by executing the experiments within AdWords. Courtney Lischke, Product Marketing Manager at Google, stated that by performing this type of split test, “we can tell you precisely if your campaign changes produce statistically significant results.”
Checkout the video below to learn more.
Eugene O'Rourke