Bing’s Branding Problem

May 22nd, 2013Comments Off on Bing’s Branding Problem

Bing It On

Recent studies show that no matter how good Bing really is, most consumers will automatically assume it’s not as good as Google. A recent study by Survey Monkey has found that consumers will prefer any search results that have a Google label on top of them, even if they are actually results from Bing. When users were given a choice between Bing search results labeled as Google vs. Google results labeled as Bing, they chose the Google labeled results by nearly 2 to 1. Interestingly, when results were presented without any brand label on them, Google’s lead over Bing decreases significantly; with 57% selecting Google and 43% choosing Bing.

Via Search Engine Land

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