Foursquare Launches True Ads with Check-in Popups
Foursquare has officially launched True Ads, which are full page ads within their mobile apps. However, these are not typical banner ads. They pop up immediately after a user checks in at a location and offer relevant suggestions or coupons for that check in. For example, advertisers like Toys ‘R’ Us are offering coupons when a user checks in at a playground.