Foursquare Launches True Ads with Check-in Popups

Aug 21st, 2013Comments Off on Foursquare Launches True Ads with Check-in Popups

Foursquare has officially launched True Ads, which are full page ads within their mobile apps. However, these are not typical banner ads. They pop up immediately after a user checks in at a location and offer relevant suggestions or coupons for that check in. For example, advertisers like Toys ‘R’ Us are offering coupons when a user checks in at a playground.

Check out a sample of the ad format below.
trueads

Via AdAge

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