Seven Factors That Impact Bid Optimization

Apr 21st, 2013Comments Off on Seven Factors That Impact Bid Optimization

It’s no secret that search marketing has changed dramatically over the years, and scale / efficiencies often come from a combination of manual and automated bid solutions.

Google‘s DoubleClick Search team recently released an infographic that covers key factors that influence bid optimization – flexible expression of goals, fresh data, smart algorithms, fast operations, regular software updates, sufficient controls, and dedicated consultants.

Check out the infographic below to learn more!

bidoptinfographic

via Google

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