Tag | ACE
Helen Schindler, AdWords Crew at Google, announced that AdWords Campaign Experiments rolled out to all US advertisers this month. This is a “free tool that makes it easier to test and precisely measure the impact of changes to your keywords, bids, ad groups, and placements,” stated Schindler.
According to Schindler, advertisers most likely waited 2-4 weeks before after making campaign changes to evaluate their optimization efforts prior to using this tool. This tool allows campaign experiments to run “side-by-side” with the [...]
Google announced the beta release of AdWords Conversion Experiments (ACE) yesterday. This new tool is designed to help advertisers “optimize their account by letting them accurately test and measure changes to your keywords, bids, ad groups, and placements.” The beta is only open to US advertisers at this time, and any interested advertiser can complete this form to request access to the beta.
ACE enables advertisers to quickly test and generate more accurate results by executing the experiments within AdWords. Courtney [...]