Tag | Acquisitions
Google acquired Zetawire, which specializes in mobile payments. According to the 451 Group, Google acquired the firm quite some time ago, however the purchase went unnoticed until recently. Zetawire currently owns a patent which involves a payment system, an advertising system, and an identity management system. Sources close to the matter state that Google has a particular interest in the patent, which gives the company a competitive advantage in mobile advertising, tracking, and payments. (via Techcrunch)
Intel announced that it will purchase McAfee, the creators of anti-virus software, this month for ~$7.7 billion. According to the NY Times, “Under the terms of the deal, Intel will pay $48 a share in cash, a 60 percent premium to McAfee’s Wednesday closing stock price of $29.93.”
With the acquisition of McAfee, Intel will enter into the security sector, which is expected to encounter continuous growth. Read more from the official release below. (via Business Wire)
Intel to Acquire McAfee
Google announced the acquisition of Slide, a social technology company with a history of building ways for people to connect across platforms online. “Slide has already created compelling social experiences for tens of millions of people across many platforms, and we’ve already built strong social elements into products like Gmail, Docs, Blogger, Picasa, and YouTube,” stated David Glazer, Engineering Director at Google. (via Google)
Read more from the official notice on the Slide homepage below.
Google announced the acquisition of Invite Media, an “innovative start-up based in New York,” yesterday. Invite Media has developed technology that gives advertisers the ability to optimize display campaigns, across multiple ad exchanges, all in one single interface.
Neal Mohan, VP of Product Management at Google, stated “we’re investing significantly in the display advertising ecosystem and are seeing great momentum. We’ve developed, and are continuing to develop, tools that help both publishers and advertisers take advantage of the [...]