Tag | advertisers

How to Export from Google Ad Planner into AdWords

How to Export from Google Ad Planner into AdWords

Google‘s Ad Planner is a tool that enables advertisers to research and develop media plans across millions of Websites, specifically targeted for your target audience. If you frequently use Ad Planner, and are currently manually transferring your media plan into your AdWords account as a new campaign, then checkout the video tutorial below.

Aug 27th, 2010Comments Off on How to Export from Google Ad Planner into AdWords

Adwords Campaign Expirements Full Release

Helen Schindler, AdWords Crew at Google, announced that AdWords Campaign Experiments rolled out to all US advertisers this month.  This is a “free tool that makes it easier to test and precisely measure the impact of changes to your keywords, bids, ad groups, and placements,” stated Schindler.

According to Schindler, advertisers most likely waited 2-4 weeks before after making campaign changes to evaluate their optimization efforts prior to using this tool.  This tool allows campaign experiments to run “side-by-side” with the […]

Aug 14th, 2010Comments Off on Adwords Campaign Expirements Full Release

Adwords Billing Tab Receives Updates

Google released updates to the Adwords Billing Tab earlier this month, giving users more control over when and how much they’re charged. This upgrade will be released to all advertisers over the next coming months and requires no action from advertisers – the billing method and form of payment will remain the same.  Checkout the Adwords FAQ for more information.

Jul 14th, 2010Comments Off on Adwords Billing Tab Receives Updates

AdWords Conversion Experiments Beta Release

Google announced the beta release of AdWords Conversion Experiments (ACE) yesterday.  This new tool is designed to help advertisers “optimize their account by letting them accurately test and measure changes to your keywords, bids, ad groups, and placements.”  The beta is only open to US advertisers at this time, and any interested advertiser can complete this form to request access to the beta.

ACE enables advertisers to quickly test and generate more accurate results by executing the experiments within AdWords.  Courtney […]

Jun 9th, 2010Comments Off on AdWords Conversion Experiments Beta Release
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