Tag | advertisers

Google Acquires Invite Media

Google announced the acquisition of Invite Media, an “innovative start-up based in New York,” yesterday.  Invite Media has developed technology that gives advertisers the ability to optimize display campaigns, across multiple ad exchanges, all in one single interface.

Neal Mohan, VP of Product Management at Google, stated “we’re investing significantly in the display advertising ecosystem and are seeing great momentum. We’ve developed, and are continuing to develop, tools that help both publishers and advertisers take advantage of the […]

Jun 4th, 2010Comments Off on Google Acquires Invite Media

Google is on the Prowl

Earlier this month, Google made the decision to ban advertisers targeting “cougars” and other ads aimed at targeting older women seeking younger men. Google, however, is taking no action against sites targeting older men seeking younger women or “sugar daddy” advertisements.  “It’s a huge double standard and I think women should just be appalled, “Opdenkelder (founder of CougarLife.com) stated. “CougarLife was made for women…that are just looking for a second chance at love.”

Google recently deemed the site to be […]

May 26th, 2010Comments Off on Google is on the Prowl

Yahoo Acquires Associated Content

Yahoo! announced the acquisition of Associated Content (a blogging network of roughly 300K+ contributors) earlier this month.  You can read more from the official release below.

SUNNYVALE, Calif.–(BUSINESS WIRE)–Yahoo! Inc. (NASDAQ: YHOO – News) today announced it has signed a definitive agreement to acquire Associated Content Inc. This strategic move extends Yahoo’s ability to provide high quality, personally relevant content for […]

May 25th, 2010Comments Off on Yahoo Acquires Associated Content

Search Alliance Update

Yahoo released an update earlier this month on their progress with Microsoft in the Search Alliance.  Here are some of the highlights:

Complete the transition in US and Canada before the 2010 holiday period.  If the initial deadline is unachievable, they will defer the transition until early 2011.
A window of several weeks will be provided in the late summer to allow advertisers to choose the time to initiate and complete their transitions.
A step-by-step tutorial will be provided in advertiser’s Yahoo! Search […]

May 12th, 2010Comments Off on Search Alliance Update
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