Tag | advertisers

New Google Adwords Certification

New Google Adwords Certification

Google announced earlier this week that they’re retiring their Google Advertising Professionals (GAP) program and replacing it with a new Google AdWords Certification program. The program will provide “agencies and their employees with more up-to-date, comprehensive, strategy-focused training and certification on the latest tools and best practices for managing AdWords accounts,” stated Penry Price, VP of Global Agency Development at Google.

Other noteworthy features include (via Google):

New training materials available via webinar series, learning center, or on-site training at Google
More challenging […]

Apr 29th, 2010Comments Off on New Google Adwords Certification

Google Planning to Axe Agency Fees

Google is planning to kill their agency fees, which have historically been charged to agencies to utilize it’s search platform and suite of APIs.  The change is thought to encourage smaller advertisers to adopt the company’s analytics, tools, and exchange.  Penry Price, Google VP of Agency Development, stated that many agencies have been frustrated that Google has been charging for use of their APIs, and “we want to remove a disincentive to innovation.” (via AdAge)

Apr 28th, 2010Comments Off on Google Planning to Axe Agency Fees

SponsorPay Acquires GratisPay

SponsorPay (www.sponsorpay.com) was established in 2009 and provides an innovative payment system which gives online gamers free access to premium content such as virtual currencies and items.  SponsorPay serves more than 30 countries with fully localized versions of its application and reaches more than 40 million active users in Europe.  “The acquisition of GratisPay is an important milestone for our company,” stated SponsorPay’s CEO Andreas Bodczek. The consolidation of the two companies creates Europe’s leading provider of ad-based payment systems.

Both […]

Apr 13th, 2010Comments Off on SponsorPay Acquires GratisPay

Google Launches Ad Innovations

On March 31, Google launched Google Ad Innovations, where users will be able to review some of Google‘s latest ideas around advertising and provide their feedback.  Susan Wojcicki, Vice President of Product Management at Google, stated that as advertising evolves and marketers are looking for creative ways to communicate with users, they’ve found that the best way to do this is to “test new approaches regularly and listen closely to the feedback of the advertisers using our products.”

Be sure to […]

Apr 6th, 2010Comments Off on Google Launches Ad Innovations
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