Tag | advertising
AOL has launched a beta version a self-service ad tool that will enable marketers to launch and manage their own campaigns. This application, dubbed “Ad Desk,” will sell CPM advertisements that can be targeted by Website, category, geographic location, demographic, and behavior.
Jeff Levick, Executive Vice President of AOL Advertising, stated that “Transparency and control are the future of online advertising. Providing clients with a greater level of personalized control over digital marketing campaigns is paramount as organizations continue to look […]
Twitter announced its new program, dubbed Promoted Tweets, which will be the company’s first attempt at monetizing the network. Advertisers will be able to purchase keywords and have their ads displayed in targeted user search results. It’s still unclear how much companies are willing to pay to join this new advertising program. Twitter‘s current model will be based on a CPM until they have more time to evaluate the program.
Third party applications that utilize Twitter’s API’s will not be showing […]
Schaaf Consulting announced last week that it acquired PartnerCentric, Inc. The combined company will create one of the largest outsourced program management (OPM) companies. The two companies already manage many of the top-performing affiliate programs, including the eBay Partner Network, Constant Contact, and Quicken Loans. The new company, known as Schaaf-PartnerCentric, will be lead by Brook Schaff (Schaaf Consulting CEO), and based out of Los Angeles. Linda Woods, PartnerCentric Founder and President, will remain with the company as a […]
SponsorPay (www.sponsorpay.com) was established in 2009 and provides an innovative payment system which gives online gamers free access to premium content such as virtual currencies and items. SponsorPay serves more than 30 countries with fully localized versions of its application and reaches more than 40 million active users in Europe. “The acquisition of GratisPay is an important milestone for our company,” stated SponsorPay’s CEO Andreas Bodczek. The consolidation of the two companies creates Europe’s leading provider of ad-based payment systems.