Tag | advertising

Yahoo! News Search Updates

Yahoo! News Search Updates

Yahoo! released a lot of new features on their News Search earlier this month.  On the left column, they added a tool that allows users to filter their search results by popular news sources, decreasing the search time and improving the quality of the search. In addition, users can now also filter by time (e.g. last hour, day, or week).

They are also releasing updates to the main News Search results area.  These include:

Scrollable image results
Enhanced News Topic shortcuts
Twitter […]

Apr 10th, 2010Comments Off on Yahoo! News Search Updates

Google Launches Ad Innovations

On March 31, Google launched Google Ad Innovations, where users will be able to review some of Google‘s latest ideas around advertising and provide their feedback.  Susan Wojcicki, Vice President of Product Management at Google, stated that as advertising evolves and marketers are looking for creative ways to communicate with users, they’ve found that the best way to do this is to “test new approaches regularly and listen closely to the feedback of the advertisers using our products.”

Be sure to […]

Apr 6th, 2010Comments Off on Google Launches Ad Innovations

Mobile Loyalty Apps on the Rise

As the recession continues, loyalty programs are on the rise.  According to loyalty market researcher Colloquy, the average U.S. household belongs to more than 14 loyalty programs.  CardStar, launched a mobile app in 2009 for the iPhone, that has recently surpassed 1 million downloads and has been used more than 5 million times.  The app, allows users to input their loyalty and reward card information on their mobile phones, which can then be scanned at the point of sale (checkout […]

Apr 2nd, 2010Comments Off on Mobile Loyalty Apps on the Rise

Lindsay Lohan Files Suit Against E-Trade

Actress Lindsay Lohan has filed a huge lawsuit ($100 million) against E-Trade for a commercial aired by the company, calling it defamatory.  The advertisement shows a baby named Lindsay, who is described as a “milkaholic”, which, according to Lohan, is a reference to her hard-partying ways, People magazine reported.

E-Trade has fired back against the lawsuit, denying that Lohan is the target of a parody. They say the spot was meant to be […]

Mar 9th, 2010Comments Off on Lindsay Lohan Files Suit Against E-Trade
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