Microsoft-Yahoo Deal Excites Online Marketers
Advertisers are showing strong support for the Microsoft-Yahoo search deal, stating that it will be good for search marketing and good for the internet. They expect the deal to take…
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advertising
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Mobile Micro-Blogging
As new social media continues to gather attention for online marketers, it is important to keep in touch with what your customers are saying about your brand. I recently received…
Intro to Online Media
Banner Ad – a web graphic advertising unit, usually measuring 468 pixels wide and 60 pixels tall. Beyond the Banner – online advertising not involving standard GIF and JPEG banner…
Basic Marketing Metrics Defined
Click-Through – the process of clicking through an online advertisement to the advertiser’s destination. Click-Through Rate (CTR) – the average number of click-throughs per hundred ad impressions, expressed as a…
Internet Marketing Definitions
Advertising Network – a network representing many Web sites in selling advertising, allowing advertising buyers to reach broad audiences relatively easily through run-of-category and run-of-network buys. Caching – the storage…
Web 2.0 for SMB’s
One of the biggest trends to hit internet marketing, is “Web 2.0.” It involves blogging, social media, and much more. You may be asking, “Is this type of internet marketing…