Tag | adwords
Google recently released a new course in the AdWords Online Classroom which will teach advertisers how to set and optimize your bids (bid management) to yield the best return on their investment. Dan Friedman, of the Inside AdWords Crew, stated that “we’ll show you how to calculate your value per click (the most you can pay for a click in order to still make a profit) and how to experiment with different cost-per-click (CPC) bids to find the [...]
Google‘s Ad Planner is a tool that enables advertisers to research and develop media plans across millions of Websites, specifically targeted for your target audience. If you frequently use Ad Planner, and are currently manually transferring your media plan into your AdWords account as a new campaign, then checkout the video tutorial below.
Google launched a new blog this month, the Small Business Blog, which will showcase a real-life entrepreneurs and their experiences in “building companies from scratch and embracing Internet tools that have taken their business to the next level.” The blog will also provide information on Google‘s products, features, and projects that most likely interest the small to medium sized business community (i.e. AdWords, Apps, Places, and YouTube). Check out the new blog here. (via Google)
Google launched a new feature in AdWords dubbed “Enhanced CPC”, which uses an advertiser’s historical campaign conversion tracking data to automatically adjust the max CPC based on the probability that the ad / campaign will convert. According to Google, this should result in “more conversions while maintaining or reducing your overall CPA and hopefully spend less time managing your max CPC bids.”
Enhanced CPC has the unique ability to consider a number of factors when predicting the likelihood of a conversion. [...]