Tag | affiliates

Schaaf Consulting Acquires PartnerCentric

Schaaf Consulting announced last week that it acquired PartnerCentric, Inc. The combined company will create one of the largest outsourced program management (OPM) companies.  The two companies already manage many of the top-performing affiliate programs, including the eBay Partner Network, Constant Contact, and Quicken Loans.  The new company, known as Schaaf-PartnerCentric, will be lead by Brook Schaff (Schaaf Consulting CEO), and based out of Los Angeles.  Linda Woods, PartnerCentric Founder and President, will remain with the company as a […]

Apr 14th, 2010Comments Off on Schaaf Consulting Acquires PartnerCentric

Affiliate Marketing Basics

With the economy changing every day, more people are turning to affiliate marketing.  Below are some basic terms to help those interested in affiliate marketing better understand the industry.

Affiliate – the publisher in an affiliate marketing relationship.

Affiliate Directory – a listing of affiliate programs.

Affiliate Fraud – fraudulent activity generated by an affiliate in an attempt to generate illegitimate, unearned revenue.

Affiliate Marketing – revenue sharing between online advertisers and online publishers. Compensation is based on performance […]

May 19th, 2009Comments Off on Affiliate Marketing Basics