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Best Social Platform for Marketers?

Best Social Platform for Marketers?

Each social platform yields different advantages – from customer communication and brand recognition to increased traffic to your site. CMO.com and 97th Floor created a graphic (see below) for an analysis comparing a wide range of various social media platforms.

Click here for a downloadable pdf version of the chart:  CMO Social Media Matrix

Jun 3rd, 2010Comments Off on Best Social Platform for Marketers?

Seven Keys to Creating a Data Driven Organization

Becoming a data-driven organization requires processes in addition to tools and technology.  Companies often obtain best of breed technology without adding sufficient resources or updates to their internal processes. Keep in mind that becoming a data-driven organization is not going to happen overnight and every company is in different stage of the process. Brent Dykes, of Omniture, created a list of seven keys to creating a data driven organization.

Secure an Executive Sponsor
Align Implementation with Business Objectives
Invest in Staffing […]

Jun 2nd, 2010Comments Off on Seven Keys to Creating a Data Driven Organization
Google Services Now Available from Hosting Control Panels

Google Services Now Available from Hosting Control Panels

In 2009, Google announced a program that would enabled hosting companies to integrate Google services into their control panels for easy access to their customers.  According to Google, several hosting companies (including Go Daddy, FatCow, and Aplus) have adopted the program, and “thousands of websites have benefited from configuring services like AdSense, Custom Search and Webmaster Tools.”

Rajat Mukherjee, Group Product Manager of Search at Google, stated that “we’ve taken an additional step to improve access to these tools. Parallels, a […]

Apr 16th, 2010Comments Off on Google Services Now Available from Hosting Control Panels

Omniture Announces New Versions of SiteCatalyst and Discover

Omniture released there newest version of SiteCatalyst and Discover yesterday, April 8th, and are available to all current SiteCatalyst and Discover customers. To address the changing marketing dynamics – mobile is projected to be ‘bigger’ than most people think – Omniture is releasing SiteCatalyst version 14.7 and Discover 2.9.  These two updated products “provide new analytics and optimization capabilities to make it easier and more effective for you to gain the insights needed for optimizing your online business.”

Some of the […]

Apr 9th, 2010Comments Off on Omniture Announces New Versions of SiteCatalyst and Discover
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