Google Launches Ad Innovations
On March 31, Google launched Google Ad Innovations, where users will be able to review some of Google’s latest ideas around advertising and provide their feedback. Susan Wojcicki, Vice President…
Browsing Tag
Analytics
30 posts
Mobile Loyalty Apps on the Rise
As the recession continues, loyalty programs are on the rise. According to loyalty market researcher Colloquy, the average U.S. household belongs to more than 14 loyalty programs. CardStar, launched a…
Yahoo! Search Update
On March 10th, Dan Rampton, Yahoo! Search Program Manager, released a statement on the Yahoo! Search Blog stating that their engineers were “rolling out updates to crawling, indexing, and ranking…
How to Track Outbound Links with Google Analytics
Most people have only used the basic copy / paste of the Google Analytics scripts to track outbound links and downloads. Now that Google offers events tracking, you can now…
Google Analytics #1 Mistake – Incorrect Default Page
Setting the default page for your Website is a very simple process in Google Analytics, that greatly enhances the quality of the reporting data. The default page for a Website…
Piwik Review
Piwik is an open source alternative to Google Analytics and is open for developers to build their own plugins for their unique web analytics needs. [Demo] Piwik has a similar…