Tag | Analytics

Google Launches Ad Innovations

On March 31, Google launched Google Ad Innovations, where users will be able to review some of Google‘s latest ideas around advertising and provide their feedback.  Susan Wojcicki, Vice President of Product Management at Google, stated that as advertising evolves and marketers are looking for creative ways to communicate with users, they’ve found that the best way to do this is to “test new approaches regularly and listen closely to the feedback of the advertisers using our products.”

Be sure to […]

Apr 6th, 2010Comments Off on Google Launches Ad Innovations

Mobile Loyalty Apps on the Rise

As the recession continues, loyalty programs are on the rise.  According to loyalty market researcher Colloquy, the average U.S. household belongs to more than 14 loyalty programs.  CardStar, launched a mobile app in 2009 for the iPhone, that has recently surpassed 1 million downloads and has been used more than 5 million times.  The app, allows users to input their loyalty and reward card information on their mobile phones, which can then be scanned at the point of sale (checkout […]

Apr 2nd, 2010Comments Off on Mobile Loyalty Apps on the Rise

Yahoo! Search Update

On March 10th, Dan Rampton, Yahoo! Search Program Manager, released a statement on the Yahoo! Search Blog stating that their engineers were “rolling out updates to crawling, indexing, and ranking algorithms.  Similar to previous updates, you may notice some ranking changes and page shuffling during the process, which we expect to complete over the next few days.”

Mar 20th, 2010Comments Off on Yahoo! Search Update

How to Track Outbound Links with Google Analytics

Most people have only used the basic copy / paste of the Google Analytics scripts to track outbound links and downloads.  Now that Google offers events tracking, you can now track much more than the standard pageviews when tracking outbound links and downloads.

Immeria.net has created an add-on for Google Analytics that automates the tracking of some comment tagging requirements – outbound links, download links, and email links.  It improves the GA implementation process as well as reduces the possibility of […]

Feb 1st, 2010Comments Off on How to Track Outbound Links with Google Analytics
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