Analytics – Page 4 – Eugene O'Rourke

New Threshold for eCommerce Web Page Response Times

Eugene O'Rourke
October 6, 2009

Akamai Technologies released key findings last month from a commissioned study (www.akamai.com/2seconds) conducted by Forrester examining eCommerce web site performance and its impact on an online shopper’s behavior. From a…

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Adobe to Purchase Omniture

Eugene O'Rourke
September 16, 2009

Adobe said on Tuesday that it has reached a deal to acquire Web analytics firm Omniture for $1.8 billion, or $21.50 per share. This is the company’s biggest acquisition since…

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10 Must Track Google Analytics Goals – Web Analytics World Blog

Eugene O'Rourke
August 16, 2009

Ran Nir, founder of Conversion Counts – a London based online marketing agency specializing in Google Analytics training and consultancy – wrote an interesting post about the top 10 must…

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Google Analytics Filters

Eugene O'Rourke
August 10, 2009

Google Analytics filters give users the opportunity to exclude, improve, and segment their data. Filters an be created to exclude internal traffic (e.g. IP exclusion), improve URL capture (Force URI),…

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Google Goes Grassroots

Eugene O'Rourke
August 5, 2009

Google recently launched a “Going Google” campaign, which urges users to tweet about why they’ve gone Google and use their applications. They claim that they already have roughly 1.75 million…

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What is a Conversion?

Eugene O'Rourke
June 2, 2009

All websites must ‘do something.’ The something could be anything from providing information, driving online sales, lead generation, or bringing customers into a brick and mortar location. The great thing…

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