Tag | Analytics

Google Analytics #1 Mistake – Incorrect Default Page

Google Analytics #1 Mistake – Incorrect Default Page

Setting the default page for your Website is a very simple process in Google Analytics, that greatly enhances the quality of the reporting data.  The default page for a Website is the page shown to a visitor when they visit your Website by typing in your domain through their browser’s address bar.  For instance, if you were to type “http://www.eugeneorourke.com/blog/ into your browser my server returns index.php.  Index.php will not show in your address bar because it is […]

Jan 10th, 2010Comments Off on Google Analytics #1 Mistake – Incorrect Default Page

Piwik Review

Piwik is an open source alternative to Google Analytics and is open for developers to build their own plugins for their unique web analytics needs. [Demo]

Piwik has a similar basic implementation as Google Analytics.  Users simply copy and paste a small JavaScript code on their site to collect data and it can be hosted on a completely independent server.

There are many benefits using open source analytics tools, such as Piwik.  Analysts, for example, can adjust Piwik to fit their unique […]

Dec 3rd, 2009Comments Off on Piwik Review

New Threshold for eCommerce Web Page Response Times

Akamai Technologies released key findings last month from a commissioned study (www.akamai.com/2seconds) conducted by Forrester examining eCommerce web site performance and its impact on an online shopper’s behavior. From a very high-level, the biggest take away is that two seconds is the new threshold in terms of an average online shopper’s expectation for a web page to load and 40% of shoppers will wait no more than three seconds before abandoning a retail or travel site.

Forrester concluded the following key […]

Oct 6th, 2009Comments Off on New Threshold for eCommerce Web Page Response Times

Adobe to Purchase Omniture

Adobe said on Tuesday that it has reached a deal to acquire Web analytics firm Omniture for $1.8 billion, or $21.50 per share. This is the company’s biggest acquisition since its purchase of Macromedia in 2005.  The deal is scheduled to close around Adobe’s fourth quarter, but still has to face government approvals.

To read more, click here.

Sep 16th, 20092 Comments
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