Tag | aol
Pat Diven, AddToAny’s founder, announced that he plans to buy back his startup from Lockerz
AOL has launched a beta version a self-service ad tool that will enable marketers to launch and manage their own campaigns. This application, dubbed “Ad Desk,” will sell CPM advertisements that can be targeted by Website, category, geographic location, demographic, and behavior.
Jeff Levick, Executive Vice President of AOL Advertising, stated that “Transparency and control are the future of online advertising. Providing clients with a greater level of personalized control over digital marketing campaigns is paramount as organizations continue to look […]