Google TV Explained

Google announced the launch of Google TV at their Google IO conference last month.  Google TV will come with Sony TVs starting this fall and will also be available as an external setup box.  Users will have access to the Web, Android apps, and much more.  Checkout the video below for more information.

Mobile App Results Now Included in Google Mobile Search

Google announced an update to Google Search for Mobile earlier this week that makes it easier for users to find actual mobile apps while they are searching. This update is currently only available for Android and iPhone devices and only in the US, but there are plans to expand to additional countries in the future.

To view the update, search for an app on Google via your iPhone or Android phone.  You can view the app’s price, rating, publisher, and other [...]

Asynchronous Tracking with Google Analytics

The Google Analytics team announced the release of the asynchronous tracking tag last month (released from beta); providing users with a much faster implementation of Google Analytics.  The new admin interface provides users with the code they need, whether they are tracking one or multiple sites.

Google Analytics will provide users with the new tags by default, but users can still access the legacy code implementations.  The Google Analytics team is recommending that users upgrade their current implementations to utilize the [...]

AdWords Conversion Champion Challenge

In an effort to help push advertisers to optimize their conversion paths and utilize Google‘s applications, Google is launching the Conversion Champion Challenge. The contest is simple:

Track conversions on your site using one of Google’s free measurement products:

AdWords Conversion Tracking instructions
Importing goals from Google Analytics instructions

Analyze and try to improve your performance using AdWords Search Funnels and/or Conversion Optimiser
Show Google the results and share your story here

They’ll select the advertiser with the most [...]