Tag | Blogging
According to new research from eMarketer, companies may be missing out on lead generation opportunities and improvements in product development. According to the study, social networks can “improve communication between customers, prospects and suppliers; aid collaboration between business partners; help with product development; and identify leads.”
Research performed earlier this year by Genius.com and BtoB Magazine found that nearly three-fifths of B2B marketers use Facebook, but only half had engaged in blogging and Twitter. In short, B2B marketers are playing catchup [...]
Actress Lindsay Lohan has filed a huge lawsuit ($100 million) against E-Trade for a commercial aired by the company, calling it defamatory. The advertisement shows a baby named Lindsay, who is described as a “milkaholic”, which, according to Lohan, is a reference to her hard-partying ways, People magazine reported.
E-Trade has fired back against the lawsuit, denying that Lohan is the target of a parody. They say the spot was meant to be [...]
Google recently launched a “Going Google” campaign, which urges users to tweet about why they’ve gone Google and use their applications. They claim that they already have roughly 1.75 million businesses, schools, and organizations using their applications, 3000 new users start utilizing the applications each day, an they promise to give away prizes in August to Google Apps customers who share why they’ve gone that route.
The results have yet to be seen from this new campaign, but word of mouth [...]
As new social media continues to gather attention for online marketers, it is important to keep in touch with what your customers are saying about your brand. I recently received a complimentary copy of a new app called Twikini. Twikini, a Windows Mobile Twitter App, is one of the best mobile apps on the market today. Its fast, light on memory and your battery, and utilizes almost every feature available in Twitter. This finger friendly app is less [...]