Tag | conversion

Google Launches Enhanced CPC for AdWords

Google Launches Enhanced CPC for AdWords

Google launched a new feature in AdWords dubbed “Enhanced CPC”, which uses an advertiser’s historical campaign conversion tracking data to automatically adjust the max CPC based on the probability that the ad / campaign will convert.  According to Google, this should result in “more conversions while maintaining or reducing your overall CPA and hopefully spend less time managing your max CPC bids.”

Enhanced CPC has the unique ability to consider a number of factors when predicting the likelihood of a conversion. […]

Aug 21st, 2010Comments Off on Google Launches Enhanced CPC for AdWords

AdWords Conversion Champion Challenge

In an effort to help push advertisers to optimize their conversion paths and utilize Google‘s applications, Google is launching the Conversion Champion Challenge. The contest is simple:

Track conversions on your site using one of Google’s free measurement products:

AdWords Conversion Tracking instructions
Importing goals from Google Analytics instructions

Analyze and try to improve your performance using AdWords Search Funnels and/or Conversion Optimiser
Show Google the results and share your story here

They’ll select the advertiser with the most […]

Jun 4th, 2010Comments Off on AdWords Conversion Champion Challenge

How to Track Outbound Links with Google Analytics

Most people have only used the basic copy / paste of the Google Analytics scripts to track outbound links and downloads.  Now that Google offers events tracking, you can now track much more than the standard pageviews when tracking outbound links and downloads.

Immeria.net has created an add-on for Google Analytics that automates the tracking of some comment tagging requirements – outbound links, download links, and email links.  It improves the GA implementation process as well as reduces the possibility of […]

Feb 1st, 2010Comments Off on How to Track Outbound Links with Google Analytics

New Threshold for eCommerce Web Page Response Times

Akamai Technologies released key findings last month from a commissioned study (www.akamai.com/2seconds) conducted by Forrester examining eCommerce web site performance and its impact on an online shopper’s behavior. From a very high-level, the biggest take away is that two seconds is the new threshold in terms of an average online shopper’s expectation for a web page to load and 40% of shoppers will wait no more than three seconds before abandoning a retail or travel site.

Forrester concluded the following key […]

Oct 6th, 2009Comments Off on New Threshold for eCommerce Web Page Response Times
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