Tag | conversions

Mobile’s Immediacy Effect

Mobile’s Immediacy Effect

Google & Nielsen recently teamed up to conduct research on mobile phone usage, and how marketers can capitalize on every mobile search moment.

Apr 11th, 2013Comments Off on Mobile’s Immediacy Effect
Google Launches Enhanced CPC for AdWords

Google Launches Enhanced CPC for AdWords

Google launched a new feature in AdWords dubbed “Enhanced CPC”, which uses an advertiser’s historical campaign conversion tracking data to automatically adjust the max CPC based on the probability that the ad / campaign will convert.  According to Google, this should result in “more conversions while maintaining or reducing your overall CPA and hopefully spend less time managing your max CPC bids.”

Enhanced CPC has the unique ability to consider a number of factors when predicting the likelihood of a conversion. […]

Aug 21st, 2010Comments Off on Google Launches Enhanced CPC for AdWords
Investigating Multi-Channel Purchase Behavior

Investigating Multi-Channel Purchase Behavior

According to the Google/OTX Post Holiday Study from earlier this year, multi-channel shopping has “evolved as the new face of commerce, the norm rather than the exception.”  In addition, 34% of consumers researched their purchases online before completing their purchase offline.  21% of consumers researched online and offline before completing their purchases online.  (via Google)

Jun 5th, 2010Comments Off on Investigating Multi-Channel Purchase Behavior
Six Ways to Improve Your Call to Action

Six Ways to Improve Your Call to Action

Most landing pages, in efforts to suit the most number of users possible, are crammed full of text, graphics, and special offers.  Competing amongst all of these elements (and your copy) is your call to action – most likely leaving visitors confused or indecisive. Below are some suggestions which should (with testing) improve your call to action.

1. Large Call to Action Buttons.  Big call to actions work because they stand out more.

Place your call to action buttons above the […]

Jun 3rd, 2010Comments Off on Six Ways to Improve Your Call to Action
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