Tag | CPM

AOL Launches Ad Desk

AOL Launches Ad Desk

AOL has launched a beta version a self-service ad tool that will enable marketers to launch and manage their own campaigns.  This application, dubbed “Ad Desk,” will sell CPM advertisements that can be targeted by Website, category, geographic location, demographic, and behavior.

Jeff Levick, Executive Vice President of AOL Advertising, stated that “Transparency and control are the future of online advertising.  Providing clients with a greater level of personalized control over digital marketing campaigns is paramount as organizations continue to look […]

Apr 26th, 2010Comments Off on AOL Launches Ad Desk

Twitter Creates Promoted Tweets

Twitter announced its new program, dubbed Promoted Tweets, which will be the company’s first attempt at monetizing the network.  Advertisers will be able to purchase keywords and have their ads displayed in targeted user search results.  It’s still unclear how much companies are willing to pay to join this new advertising program.  Twitter‘s current model will be based on a CPM until they have more time to evaluate the program.

Third party applications that utilize Twitter’s API’s will not be showing […]

Apr 19th, 2010Comments Off on Twitter Creates Promoted Tweets
Questions Most SMB’s Forget to Ask

Questions Most SMB’s Forget to Ask

Most small businesses still rely on their traditional media (print, yellow pages, radio, television) to reach their target audience.  For some, building a website is no more important than printing a brochure.  As more consumers in their target audience make the switch from searching in traditional yellow pages / print to online media, they are now seeking online advertisements.

IYP Market Share – source: SearchEngineLand.com

One great feature of online marketing is that it is full of data – if […]

Jun 10th, 2009Comments Off on Questions Most SMB’s Forget to Ask

Basic Marketing Metrics Defined

Click-Through – the process of clicking through an online advertisement to the advertiser’s destination.

Click-Through Rate (CTR) – the average number of click-throughs per hundred ad impressions, expressed as a percentage.

Conversion Rate – the percentage of visitors who take a desired action.

Cost-Per-Action (CPA) – online advertising payment model in which payment is based solely on qualifying actions such as sales or registrations.

Cost-Per-Click (CPC) – the cost or cost-equivalent paid per click-through.

CPM – cost per thousand impressions.

Customer […]

May 5th, 2009Comments Off on Basic Marketing Metrics Defined