AOL Launches Ad Desk

AOL has launched a beta version a self-service ad tool that will enable marketers to launch and manage their own campaigns.  This application, dubbed “Ad Desk,” will sell CPM advertisements…
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Basic Marketing Metrics Defined

Click-Through – the process of clicking through an online advertisement to the advertiser’s destination. Click-Through Rate (CTR) – the average number of click-throughs per hundred ad impressions, expressed as a…
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