Tag | definitions

Google Analytics #1 Mistake – Incorrect Default Page

Google Analytics #1 Mistake – Incorrect Default Page

Setting the default page for your Website is a very simple process in Google Analytics, that greatly enhances the quality of the reporting data.  The default page for a Website is the page shown to a visitor when they visit your Website by typing in your domain through their browser’s address bar.  For instance, if you were to type “http://www.eugeneorourke.com/blog/ into your browser my server returns index.php.  Index.php will not show in your address bar because it is […]

Jan 10th, 2010Comments Off on Google Analytics #1 Mistake – Incorrect Default Page

The Five Deadly Sins of Presentations

According to John Brien, the saddest presentation in the world Hisn’t a title to which many care to aspire. Why is it then, that most presentations you see fall into this ‘sad’ category? Mr. Brien states that you may be often thinking “Am I mistaken or did that expert merely jot down some ill-formed ideas and transfer them to PowerPoint?”

Why do presenters / speakers feel that they can get away with minimal effort? They often feel that […]

Nov 19th, 2009Comments Off on The Five Deadly Sins of Presentations
Questions Most SMB’s Forget to Ask

Questions Most SMB’s Forget to Ask

Most small businesses still rely on their traditional media (print, yellow pages, radio, television) to reach their target audience.  For some, building a website is no more important than printing a brochure.  As more consumers in their target audience make the switch from searching in traditional yellow pages / print to online media, they are now seeking online advertisements.

IYP Market Share – source: SearchEngineLand.com

One great feature of online marketing is that it is full of data – if […]

Jun 10th, 2009Comments Off on Questions Most SMB’s Forget to Ask

Intro to Online Media

Banner Ad – a web graphic advertising unit, usually measuring 468 pixels wide and 60 pixels tall.

Beyond the Banner – online advertising not involving standard GIF and JPEG banner ads.

Button Ad – a graphical advertising unit, smaller than a banner ad.

HTML Banner – a banner ad using HTML elements, often including interactive forms, instead of standard graphic elements.

Interstitial – an advertisement that loads between two content pages.

Pop-Up Ad – an ad that displays in […]

May 12th, 20093 Comments