Five Easy Ways to Improve User Experience

Rather than focusing time and energy on the extremely complicated ways to improve user experience (which is typically the case for most people), try a few of the simple ideas below.

1. Speed is a Key Component – Make it Faster

It is a well-known fact that page load time affects user abandonment; if your site takes too long to load, people will either go to another page or just leave.  According to Jason Fried, “Improving speed to make something 25% faster [...]

Six Ways to Improve Your Call to Action

Most landing pages, in efforts to suit the most number of users possible, are crammed full of text, graphics, and special offers.  Competing amongst all of these elements (and your copy) is your call to action – most likely leaving visitors confused or indecisive. Below are some suggestions which should (with testing) improve your call to action.

1. Large Call to Action Buttons.  Big call to actions work because they stand out more.

Place your call to action buttons above the [...]

Google Testing New Search Results Page

It looks like Google has changed up their layout / design of the search results pages that they’ve been testing since late 2009.  This new version appears to incorporate many of the enhanced features that Yahoo released in their updated search results pages. This new version includes a slightly different logo and layout.  Take a look at the new layout / features below.

For users that wish to view the new updates, but aren’t in the test pool, Google Blogoscoped has [...]