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Twitter announced earlier this month that they are testing new ad targeting options.
According to a recent study by Digitas, both social media and digital media will play a significant role in getting a candidate’s message across in the upcoming 2012 election. Jordan Bitterman, SVP at Digitas, stated “JFK is considered the first television President. Next year’s victor may well be determined by the impact of Facebook and Twitter.”
The study found that of social media users, 63% of users expect candidates to have a social media presence and 88% have mobile phones. In […]
Google updated the Sky Map Android application this week. One new feature, dubbed Time Travel, enables users to travel through time to view the sky as it looked in the past or it may look in the future. Users can also speed up time to view events like eclipses. Google also added multi-touch; which gives users the ability to easily zoom in and out or to rotate the display with devices that support multi-touch input. (via Google)
Google launched a new feature in AdWords dubbed “Enhanced CPC”, which uses an advertiser’s historical campaign conversion tracking data to automatically adjust the max CPC based on the probability that the ad / campaign will convert. According to Google, this should result in “more conversions while maintaining or reducing your overall CPA and hopefully spend less time managing your max CPC bids.”
Enhanced CPC has the unique ability to consider a number of factors when predicting the likelihood of a conversion. […]