Tag | doubleclick
Google‘s Ad Planner is a tool that enables advertisers to research and develop media plans across millions of Websites, specifically targeted for your target audience. If you frequently use Ad Planner, and are currently manually transferring your media plan into your AdWords account as a new campaign, then checkout the video tutorial below.
Google announced the acquisition of Invite Media, an “innovative start-up based in New York,” yesterday. Invite Media has developed technology that gives advertisers the ability to optimize display campaigns, across multiple ad exchanges, all in one single interface.
Neal Mohan, VP of Product Management at Google, stated “we’re investing significantly in the display advertising ecosystem and are seeing great momentum. We’ve developed, and are continuing to develop, tools that help both publishers and advertisers take advantage of the [...]