Tag | facebook
Each social platform yields different advantages – from customer communication and brand recognition to increased traffic to your site. CMO.com and 97th Floor created a graphic (see below) for an analysis comparing a wide range of various social media platforms.
Click here for a downloadable pdf version of the chart: CMO Social Media Matrix
According to new research from eMarketer, companies may be missing out on lead generation opportunities and improvements in product development. According to the study, social networks can “improve communication between customers, prospects and suppliers; aid collaboration between business partners; help with product development; and identify leads.”
Research performed earlier this year by Genius.com and BtoB Magazine found that nearly three-fifths of B2B marketers use Facebook, but only half had engaged in blogging and Twitter. In short, B2B marketers are playing catchup [...]
Facebook recently launched their Community pages which “are a new type of Facebook Page dedicated to a topic or experience that is owned collectively by the community connected to it. Just like official Pages for businesses, organizations and public figures, Community Pages let you connect with others who share similar interests and experiences.”
The Bing Maps Platform has been integrated into the Community Pages, offering users a fully navigable map from within Facebook. Alex Li, a Facebook software engineer, stated “you’ll [...]