Investigating Multi-Channel Purchase Behavior

According to the Google/OTX Post Holiday Study from earlier this year, multi-channel shopping has “evolved as the new face of commerce, the norm rather than the exception.”  In addition, 34% of consumers researched their purchases online before completing their purchase offline.  21% of consumers researched online and offline before completing their purchases online.  (via Google)

Asynchronous Tracking with Google Analytics

The Google Analytics team announced the release of the asynchronous tracking tag last month (released from beta); providing users with a much faster implementation of Google Analytics.  The new admin interface provides users with the code they need, whether they are tracking one or multiple sites.

Google Analytics will provide users with the new tags by default, but users can still access the legacy code implementations.  The Google Analytics team is recommending that users upgrade their current implementations to utilize the [...]

Google Acquires Invite Media

Google announced the acquisition of Invite Media, an “innovative start-up based in New York,” yesterday.  Invite Media has developed technology that gives advertisers the ability to optimize display campaigns, across multiple ad exchanges, all in one single interface.

Neal Mohan, VP of Product Management at Google, stated “we’re investing significantly in the display advertising ecosystem and are seeing great momentum. We’ve developed, and are continuing to develop, tools that help both publishers and advertisers take advantage of the [...]

Six Ways to Improve Your Call to Action

Most landing pages, in efforts to suit the most number of users possible, are crammed full of text, graphics, and special offers.  Competing amongst all of these elements (and your copy) is your call to action – most likely leaving visitors confused or indecisive. Below are some suggestions which should (with testing) improve your call to action.

1. Large Call to Action Buttons.  Big call to actions work because they stand out more.

Place your call to action buttons above the [...]