Seven Keys to Creating a Data Driven Organization

Becoming a data-driven organization requires processes in addition to tools and technology.  Companies often obtain best of breed technology without adding sufficient resources or updates to their internal processes. Keep in mind that becoming a data-driven organization is not going to happen overnight and every company is in different stage of the process. Brent Dykes, of Omniture, created a list of seven keys to creating a data driven organization.

Secure an Executive Sponsor
Align Implementation with Business Objectives
Invest in Staffing [...]

Omniture Announces New Versions of SiteCatalyst and Discover

Omniture released there newest version of SiteCatalyst and Discover yesterday, April 8th, and are available to all current SiteCatalyst and Discover customers. To address the changing marketing dynamics – mobile is projected to be ‘bigger’ than most people think – Omniture is releasing SiteCatalyst version 14.7 and Discover 2.9.  These two updated products “provide new analytics and optimization capabilities to make it easier and more effective for you to gain the insights needed for optimizing your online business.”

Some of the [...]

Google Launches Ad Innovations

On March 31, Google launched Google Ad Innovations, where users will be able to review some of Google‘s latest ideas around advertising and provide their feedback.  Susan Wojcicki, Vice President of Product Management at Google, stated that as advertising evolves and marketers are looking for creative ways to communicate with users, they’ve found that the best way to do this is to “test new approaches regularly and listen closely to the feedback of the advertisers using our products.”

Be sure to [...]

Mobile Loyalty Apps on the Rise

As the recession continues, loyalty programs are on the rise.  According to loyalty market researcher Colloquy, the average U.S. household belongs to more than 14 loyalty programs.  CardStar, launched a mobile app in 2009 for the iPhone, that has recently surpassed 1 million downloads and has been used more than 5 million times.  The app, allows users to input their loyalty and reward card information on their mobile phones, which can then be scanned at the point of sale (checkout [...]