Tag | Marketing News
Google recently released a new course in the AdWords Online Classroom which will teach advertisers how to set and optimize your bids (bid management) to yield the best return on their investment. Dan Friedman, of the Inside AdWords Crew, stated that “we’ll show you how to calculate your value per click (the most you can pay for a click in order to still make a profit) and how to experiment with different cost-per-click (CPC) bids to find the […]
Intel announced that it will purchase McAfee, the creators of anti-virus software, this month for ~$7.7 billion. According to the NY Times, “Under the terms of the deal, Intel will pay $48 a share in cash, a 60 percent premium to McAfee’s Wednesday closing stock price of $29.93.”
With the acquisition of McAfee, Intel will enter into the security sector, which is expected to encounter continuous growth. Read more from the official release below. (via Business Wire)
Intel to Acquire McAfee
Google launched a new blog this month, the Small Business Blog, which will showcase a real-life entrepreneurs and their experiences in “building companies from scratch and embracing Internet tools that have taken their business to the next level.” The blog will also provide information on Google‘s products, features, and projects that most likely interest the small to medium sized business community (i.e. AdWords, Apps, Places, and YouTube). Check out the new blog here. (via Google)
Twitter announced they are replacing the widely popular TweetMeme Retweet Button with one of their very own last week, enabling users to share links directly from the page they are on. Twitter stated they are “working closely” with TweetMeme and that TweetMeme will also begin using the new official Twitter button.
Here is a list of some sites that have already integrated the new implementation.
Checkout the video for more information. (via Twitter)