Tag | Marketing News

Mobile App Results Now Included in Google Mobile Search

Mobile App Results Now Included in Google Mobile Search

Google announced an update to Google Search for Mobile earlier this week that makes it easier for users to find actual mobile apps while they are searching. This update is currently only available for Android and iPhone devices and only in the US, but there are plans to expand to additional countries in the future.

To view the update, search for an app on Google via your iPhone or Android phone.  You can view the app’s price, rating, publisher, and other […]

Jun 6th, 2010Comments Off on Mobile App Results Now Included in Google Mobile Search
Asynchronous Tracking with Google Analytics

Asynchronous Tracking with Google Analytics

The Google Analytics team announced the release of the asynchronous tracking tag last month (released from beta); providing users with a much faster implementation of Google Analytics.  The new admin interface provides users with the code they need, whether they are tracking one or multiple sites.

Google Analytics will provide users with the new tags by default, but users can still access the legacy code implementations.  The Google Analytics team is recommending that users upgrade their current implementations to utilize the […]

Jun 4th, 2010Comments Off on Asynchronous Tracking with Google Analytics
Strong Growth in Online Advertising

Strong Growth in Online Advertising

According to a report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), online advertising achieved its highest Q1 revenue level ever in 2010; with revenues in the US growing to roughly $5.9 billion – represented a 7.5% increase year over year.  David Silverman, PwC Assurance Partner, stated that these results are a “sign of health and vitality of online media, and of marketers’ continuing investment in interactive as a cornerstone of their advertising campaigns.”  (via IAB)

May 25th, 2010Comments Off on Strong Growth in Online Advertising

Yahoo Acquires Associated Content

Yahoo! announced the acquisition of Associated Content (a blogging network of roughly 300K+ contributors) earlier this month.  You can read more from the official release below.

SUNNYVALE, Calif.–(BUSINESS WIRE)–Yahoo! Inc. (NASDAQ: YHOO – News) today announced it has signed a definitive agreement to acquire Associated Content Inc. This strategic move extends Yahoo’s ability to provide high quality, personally relevant content for […]

May 25th, 2010Comments Off on Yahoo Acquires Associated Content
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