Tag | Marketing News

Google Planning to Axe Agency Fees

Google is planning to kill their agency fees, which have historically been charged to agencies to utilize it’s search platform and suite of APIs.  The change is thought to encourage smaller advertisers to adopt the company’s analytics, tools, and exchange.  Penry Price, Google VP of Agency Development, stated that many agencies have been frustrated that Google has been charging for use of their APIs, and “we want to remove a disincentive to innovation.” (via AdAge)

Apr 28th, 2010Comments Off on Google Planning to Axe Agency Fees
AOL Launches Ad Desk

AOL Launches Ad Desk

AOL has launched a beta version a self-service ad tool that will enable marketers to launch and manage their own campaigns.  This application, dubbed “Ad Desk,” will sell CPM advertisements that can be targeted by Website, category, geographic location, demographic, and behavior.

Jeff Levick, Executive Vice President of AOL Advertising, stated that “Transparency and control are the future of online advertising.  Providing clients with a greater level of personalized control over digital marketing campaigns is paramount as organizations continue to look […]

Apr 26th, 2010Comments Off on AOL Launches Ad Desk
Facebook Community Pages with Bing Maps

Facebook Community Pages with Bing Maps

Facebook recently launched their Community pages which “are a new type of Facebook Page dedicated to a topic or experience that is owned collectively by the community connected to it. Just like official Pages for businesses, organizations and public figures, Community Pages let you connect with others who share similar interests and experiences.”

The Bing Maps Platform has been integrated into the Community Pages, offering users a fully navigable map from within Facebook.  Alex Li, a Facebook software engineer, stated “you’ll […]

Apr 23rd, 2010Comments Off on Facebook Community Pages with Bing Maps
Google Launches Google Places

Google Launches Google Places

Google updated their Local Business Center to the new Google Places on April 20th.  Place Pages will “connect people to information from the the best sources across the web, displaying photos, reviews and essential facts, as well as real-time updates and offers from business owners,” stated John Hanke, VP Google Maps, Earth and Local.

Businesses can claim their Place Page on Google through the Local Business Center; where more than 4 million businesses have already staked their claim.  After logging in, […]

Apr 23rd, 2010Comments Off on Google Launches Google Places
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