Tag | Marketing News
Schaaf Consulting announced last week that it acquired PartnerCentric, Inc. The combined company will create one of the largest outsourced program management (OPM) companies. The two companies already manage many of the top-performing affiliate programs, including the eBay Partner Network, Constant Contact, and Quicken Loans. The new company, known as Schaaf-PartnerCentric, will be lead by Brook Schaff (Schaaf Consulting CEO), and based out of Los Angeles. Linda Woods, PartnerCentric Founder and President, will remain with the company as a [...]
SponsorPay (www.sponsorpay.com) was established in 2009 and provides an innovative payment system which gives online gamers free access to premium content such as virtual currencies and items. SponsorPay serves more than 30 countries with fully localized versions of its application and reaches more than 40 million active users in Europe. “The acquisition of GratisPay is an important milestone for our company,” stated SponsorPay’s CEO Andreas Bodczek. The consolidation of the two companies creates Europe’s leading provider of ad-based payment systems.
Omniture released there newest version of SiteCatalyst and Discover yesterday, April 8th, and are available to all current SiteCatalyst and Discover customers. To address the changing marketing dynamics – mobile is projected to be ‘bigger’ than most people think – Omniture is releasing SiteCatalyst version 14.7 and Discover 2.9. These two updated products “provide new analytics and optimization capabilities to make it easier and more effective for you to gain the insights needed for optimizing your online business.”
Some of the [...]
On April 1st, Yahoo! announced changes to their Sports Search and News Search; featuring a new layout, handy new filtering tools, related search suggestions and rich results that “help you find what you’re looking for quickly and seamlessly.”
One of the new updates to the Sports Search results page is the left column. It allows users to explore the latest news, scores, photos, and videos without having to search the regular listings. Another new feature is Related Searches, which “features conceptually [...]