Tag | Marketing

A Guide to Brand Sociability (Infographic)

A Guide to Brand Sociability (Infographic)

Although most marketers agree that getting involved in the conversation and engaging users in social media is a good thing, but many think they could be doing it better.

Forbes recently released an infographic on what determines a brand’s sociability – a key factor in a brand’s reputation online.  Check it out below!

Oct 31st, 2011Comments Off on A Guide to Brand Sociability (Infographic)
Five Easy Ways to Improve User Experience

Five Easy Ways to Improve User Experience

Rather than focusing time and energy on the extremely complicated ways to improve user experience (which is typically the case for most people), try a few of the simple ideas below.

1. Speed is a Key Component – Make it Faster

It is a well-known fact that page load time affects user abandonment; if your site takes too long to load, people will either go to another page or just leave.  According to Jason Fried, “Improving speed to make something 25% faster […]

Oct 29th, 2011Comments Off on Five Easy Ways to Improve User Experience
New Bid Improvement Course in Online AdWords Classroom

New Bid Improvement Course in Online AdWords Classroom

Google recently released a new course in the AdWords Online Classroom which will teach advertisers how to set and optimize your bids (bid management) to yield the best return on their investment.  Dan Friedman, of the Inside AdWords Crew, stated that “we’ll show you how to calculate your value per click (the most you can pay for a click in order to still make a profit) and how to experiment with different cost-per-click (CPC) bids to find the […]

Aug 28th, 2010Comments Off on New Bid Improvement Course in Online AdWords Classroom

Google’s New Look

Google released updates to their search results earlier this week. They have added relevant navigation on the left-hand side of the page as well as made some minor changes to their logo.  The new panel “highlights the most relevant search tools and refinements” for users’ queries, stated Marissa Mayer, VP Search Products & User Experience at Google. View the video below to learn more about the updates. (via Google)

May 7th, 2010Comments Off on Google’s New Look
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