Tag | Marketing

Omniture Announces New Versions of SiteCatalyst and Discover

Omniture released there newest version of SiteCatalyst and Discover yesterday, April 8th, and are available to all current SiteCatalyst and Discover customers. To address the changing marketing dynamics – mobile is projected to be ‘bigger’ than most people think – Omniture is releasing SiteCatalyst version 14.7 and Discover 2.9.  These two updated products “provide new analytics and optimization capabilities to make it easier and more effective for you to gain the insights needed for optimizing your online business.”

Some of the […]

Apr 9th, 2010Comments Off on Omniture Announces New Versions of SiteCatalyst and Discover
New Look for Yahoo! Sports Search

New Look for Yahoo! Sports Search

On April 1st, Yahoo! announced changes to their Sports Search and News Search; featuring a new layout, handy new filtering tools, related search suggestions and rich results that “help you find what you’re looking for quickly and seamlessly.”

One of the new updates to the Sports Search results page is the left column.  It allows users to explore the latest news, scores, photos, and videos without having to search the regular listings. Another new feature is Related Searches, which “features conceptually […]

Apr 8th, 2010Comments Off on New Look for Yahoo! Sports Search

Google Launches Ad Innovations

On March 31, Google launched Google Ad Innovations, where users will be able to review some of Google‘s latest ideas around advertising and provide their feedback.  Susan Wojcicki, Vice President of Product Management at Google, stated that as advertising evolves and marketers are looking for creative ways to communicate with users, they’ve found that the best way to do this is to “test new approaches regularly and listen closely to the feedback of the advertisers using our products.”

Be sure to […]

Apr 6th, 2010Comments Off on Google Launches Ad Innovations

Mobile Loyalty Apps on the Rise

As the recession continues, loyalty programs are on the rise.  According to loyalty market researcher Colloquy, the average U.S. household belongs to more than 14 loyalty programs.  CardStar, launched a mobile app in 2009 for the iPhone, that has recently surpassed 1 million downloads and has been used more than 5 million times.  The app, allows users to input their loyalty and reward card information on their mobile phones, which can then be scanned at the point of sale (checkout […]

Apr 2nd, 2010Comments Off on Mobile Loyalty Apps on the Rise
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