Tag | Marketing

How to Track Outbound Links with Google Analytics

Most people have only used the basic copy / paste of the Google Analytics scripts to track outbound links and downloads.  Now that Google offers events tracking, you can now track much more than the standard pageviews when tracking outbound links and downloads.

Immeria.net has created an add-on for Google Analytics that automates the tracking of some comment tagging requirements – outbound links, download links, and email links.  It improves the GA implementation process as well as reduces the possibility of […]

Feb 1st, 2010Comments Off on How to Track Outbound Links with Google Analytics
Google Analytics #1 Mistake – Incorrect Default Page

Google Analytics #1 Mistake – Incorrect Default Page

Setting the default page for your Website is a very simple process in Google Analytics, that greatly enhances the quality of the reporting data.  The default page for a Website is the page shown to a visitor when they visit your Website by typing in your domain through their browser’s address bar.  For instance, if you were to type “http://www.eugeneorourke.com/blog/ into your browser my server returns index.php.  Index.php will not show in your address bar because it is […]

Jan 10th, 2010Comments Off on Google Analytics #1 Mistake – Incorrect Default Page

Piwik Review

Piwik is an open source alternative to Google Analytics and is open for developers to build their own plugins for their unique web analytics needs. [Demo]

Piwik has a similar basic implementation as Google Analytics.  Users simply copy and paste a small JavaScript code on their site to collect data and it can be hosted on a completely independent server.

There are many benefits using open source analytics tools, such as Piwik.  Analysts, for example, can adjust Piwik to fit their unique […]

Dec 3rd, 2009Comments Off on Piwik Review
Yahoo Image Search Upgrades

Yahoo Image Search Upgrades

Yahoo also updated their image and video search last week to make them more consistent with recent releases to the overall search portal.  According to the Yahoo Search Blog, their engineers re-built the image and video search completely from scratch, updating the core fuctionality and SRP design as well.

Sep 29th, 2009Comments Off on Yahoo Image Search Upgrades
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