Tag | mobile advertising
Last month, Yahoo announced that it acquired Admovate, a startup in the mobile advertising space
Google acquired Zetawire, which specializes in mobile payments. According to the 451 Group, Google acquired the firm quite some time ago, however the purchase went unnoticed until recently. Zetawire currently owns a patent which involves a payment system, an advertising system, and an identity management system. Sources close to the matter state that Google has a particular interest in the patent, which gives the company a competitive advantage in mobile advertising, tracking, and payments. (via Techcrunch)
On July 31st, Google introduced location based advertising for Android and iPhone devices. Companies will have the ability to select a local extension for display in Adwords that will display their ads using a user’s GPS position. This feature applies to both mobile applications and mobile browsers displaying Google advertisements. In addition, it will allow users to get maps and contact information for businesses within their current area.