Tag | online advertising

SponsorPay Acquires GratisPay

SponsorPay (www.sponsorpay.com) was established in 2009 and provides an innovative payment system which gives online gamers free access to premium content such as virtual currencies and items.  SponsorPay serves more than 30 countries with fully localized versions of its application and reaches more than 40 million active users in Europe.  “The acquisition of GratisPay is an important milestone for our company,” stated SponsorPay’s CEO Andreas Bodczek. The consolidation of the two companies creates Europe’s leading provider of ad-based payment systems.

Both […]

Apr 13th, 2010Comments Off on SponsorPay Acquires GratisPay
Yahoo! News Search Updates

Yahoo! News Search Updates

Yahoo! released a lot of new features on their News Search earlier this month.  On the left column, they added a tool that allows users to filter their search results by popular news sources, decreasing the search time and improving the quality of the search. In addition, users can now also filter by time (e.g. last hour, day, or week).

They are also releasing updates to the main News Search results area.  These include:

Scrollable image results
Enhanced News Topic shortcuts
Twitter […]

Apr 10th, 2010Comments Off on Yahoo! News Search Updates
New Look for Yahoo! Sports Search

New Look for Yahoo! Sports Search

On April 1st, Yahoo! announced changes to their Sports Search and News Search; featuring a new layout, handy new filtering tools, related search suggestions and rich results that “help you find what you’re looking for quickly and seamlessly.”

One of the new updates to the Sports Search results page is the left column.  It allows users to explore the latest news, scores, photos, and videos without having to search the regular listings. Another new feature is Related Searches, which “features conceptually […]

Apr 8th, 2010Comments Off on New Look for Yahoo! Sports Search

Google Launches Ad Innovations

On March 31, Google launched Google Ad Innovations, where users will be able to review some of Google‘s latest ideas around advertising and provide their feedback.  Susan Wojcicki, Vice President of Product Management at Google, stated that as advertising evolves and marketers are looking for creative ways to communicate with users, they’ve found that the best way to do this is to “test new approaches regularly and listen closely to the feedback of the advertisers using our products.”

Be sure to […]

Apr 6th, 2010Comments Off on Google Launches Ad Innovations
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