Tag | online advertising

Piwik Review

Piwik is an open source alternative to Google Analytics and is open for developers to build their own plugins for their unique web analytics needs. [Demo]

Piwik has a similar basic implementation as Google Analytics.  Users simply copy and paste a small JavaScript code on their site to collect data and it can be hosted on a completely independent server.

There are many benefits using open source analytics tools, such as Piwik.  Analysts, for example, can adjust Piwik to fit their unique […]

Dec 3rd, 2009Comments Off on Piwik Review

Droid Placement on Google

Droid is being advertised on Google‘s homepage this week, and this isn’t the first time we’ve seen Google participate in self-promotion.  One of the world’s most visited home pages displays a text ad for the new android phone, which was released in the US today.  There’s no doubt that this promotion from Google will impact the buzz being generated about the new phone.

Nov 7th, 2009Comments Off on Droid Placement on Google

New Threshold for eCommerce Web Page Response Times

Akamai Technologies released key findings last month from a commissioned study (www.akamai.com/2seconds) conducted by Forrester examining eCommerce web site performance and its impact on an online shopper’s behavior. From a very high-level, the biggest take away is that two seconds is the new threshold in terms of an average online shopper’s expectation for a web page to load and 40% of shoppers will wait no more than three seconds before abandoning a retail or travel site.

Forrester concluded the following key […]

Oct 6th, 2009Comments Off on New Threshold for eCommerce Web Page Response Times
Yahoo Image Search Upgrades

Yahoo Image Search Upgrades

Yahoo also updated their image and video search last week to make them more consistent with recent releases to the overall search portal.  According to the Yahoo Search Blog, their engineers re-built the image and video search completely from scratch, updating the core fuctionality and SRP design as well.

Sep 29th, 2009Comments Off on Yahoo Image Search Upgrades
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