Tag | online advertising

Microsoft-Yahoo Deal Excites Online Marketers

Advertisers are showing strong support for the Microsoft-Yahoo search deal, stating that it will be good for search marketing and good for the internet.  They expect the deal to take about 18 to 24 months to pass regulatory approval, and they’ll most likely have to defend this deal throughout the process.

Its a pretty good deal for both companies, with Microsoft fronting all the spend for Yahoo‘s infrastructure costs, saving Yahoo roughly $200 million per year.  In exchange, Microsoft will receive […]

Jul 30th, 2009Comments Off on Microsoft-Yahoo Deal Excites Online Marketers
Questions Most SMB’s Forget to Ask

Questions Most SMB’s Forget to Ask

Most small businesses still rely on their traditional media (print, yellow pages, radio, television) to reach their target audience.  For some, building a website is no more important than printing a brochure.  As more consumers in their target audience make the switch from searching in traditional yellow pages / print to online media, they are now seeking online advertisements.

IYP Market Share – source: SearchEngineLand.com

One great feature of online marketing is that it is full of data – if […]

Jun 10th, 2009Comments Off on Questions Most SMB’s Forget to Ask
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