Tag | Online Marketing

New Bid Improvement Course in Online AdWords Classroom

New Bid Improvement Course in Online AdWords Classroom

Google recently released a new course in the AdWords Online Classroom which will teach advertisers how to set and optimize your bids (bid management) to yield the best return on their investment.  Dan Friedman, of the Inside AdWords Crew, stated that “we’ll show you how to calculate your value per click (the most you can pay for a click in order to still make a profit) and how to experiment with different cost-per-click (CPC) bids to find the […]

Aug 28th, 2010Comments Off on New Bid Improvement Course in Online AdWords Classroom
How to Export from Google Ad Planner into AdWords

How to Export from Google Ad Planner into AdWords

Google‘s Ad Planner is a tool that enables advertisers to research and develop media plans across millions of Websites, specifically targeted for your target audience. If you frequently use Ad Planner, and are currently manually transferring your media plan into your AdWords account as a new campaign, then checkout the video tutorial below.

Aug 27th, 2010Comments Off on How to Export from Google Ad Planner into AdWords
Google’s Tools for Online Success

Google’s Tools for Online Success

The US Small Business Administration (SBA) and Google have teamed up to provide resources and tools that “help small businesses learn how to succeed online.”  Below is a sample video description of the features directly from Google. Be sure to checkout this new resource today at http://www.google.com/help/places/partners/sba/index.html!  (via Google)

Establish an online presence: As more and more people get online to find information and local searches grow, an online presence is increasingly important for a small business. For […]

Aug 22nd, 2010Comments Off on Google’s Tools for Online Success
Google Launches Small Business Blog

Google Launches Small Business Blog

Google launched a new blog this month, the Small Business Blog, which will showcase a real-life entrepreneurs and their experiences in “building companies from scratch and embracing Internet tools that have taken their business to the next level.”  The blog will also provide information on Google‘s products, features, and projects that most likely interest the small to medium sized business community (i.e. AdWords, Apps, Places, and YouTube).  Check out the new blog here. (via Google)

Aug 22nd, 2010Comments Off on Google Launches Small Business Blog
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