Tag | Online Marketing

Google Launches Enhanced CPC for AdWords

Google Launches Enhanced CPC for AdWords

Google launched a new feature in AdWords dubbed “Enhanced CPC”, which uses an advertiser’s historical campaign conversion tracking data to automatically adjust the max CPC based on the probability that the ad / campaign will convert.  According to Google, this should result in “more conversions while maintaining or reducing your overall CPA and hopefully spend less time managing your max CPC bids.”

Enhanced CPC has the unique ability to consider a number of factors when predicting the likelihood of a conversion. […]

Aug 21st, 2010Comments Off on Google Launches Enhanced CPC for AdWords
Twitter Replaces Official Retweet Button

Twitter Replaces Official Retweet Button

Twitter announced they are replacing the widely popular TweetMeme Retweet Button with one of their very own last week, enabling users to share links directly from the page they are on.   Twitter stated they are “working closely” with TweetMeme and that TweetMeme will also begin using the new official Twitter button.

Here is a list of some sites that have already integrated the new implementation.

AddThis
Ask.com
CBS Interactive
CNN.com
eHow.com
Hulu
ShareThis
TIME.com
TV Guide
USA Today
WordPress
YouTube

Checkout the video for more information. (via Twitter)

Aug 20th, 2010Comments Off on Twitter Replaces Official Retweet Button

Free Online Training Courses from Google

Google offers free training courses in a variety of topics from the AdWords Online Classroom. Each course is about 15 minutes long and you can learn from a “Google expert” on demand. Below is a list of some of the topics covered.

Track you AdWords ROI with Google Analytics
Get the Most from your Website with Website Optimizer
Maximize ROI with Conversion Optimizer

Checkout the site and take advantage of the free courses!

Aug 15th, 2010Comments Off on Free Online Training Courses from Google

Adwords Campaign Expirements Full Release

Helen Schindler, AdWords Crew at Google, announced that AdWords Campaign Experiments rolled out to all US advertisers this month.  This is a “free tool that makes it easier to test and precisely measure the impact of changes to your keywords, bids, ad groups, and placements,” stated Schindler.

According to Schindler, advertisers most likely waited 2-4 weeks before after making campaign changes to evaluate their optimization efforts prior to using this tool.  This tool allows campaign experiments to run “side-by-side” with the […]

Aug 14th, 2010Comments Off on Adwords Campaign Expirements Full Release
Page 3 of 13«12345»10...Last »