Best Social Platform for Marketers?
Each social platform yields different advantages – from customer communication and brand recognition to increased traffic to your site. CMO.com and 97th Floor created a graphic (see below) for an…
Browsing Tag
Online Marketing
52 posts
Seven Keys to Creating a Data Driven Organization
Becoming a data-driven organization requires processes in addition to tools and technology. Companies often obtain best of breed technology without adding sufficient resources or updates to their internal processes. Keep…
Strong Growth in Online Advertising
According to a report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), online advertising achieved its highest Q1 revenue level ever in 2010; with revenues in the US growing…
Yahoo Acquires Associated Content
Yahoo! announced the acquisition of Associated Content (a blogging network of roughly 300K+ contributors) earlier this month. You can read more from the official release below. SUNNYVALE, Calif.–(BUSINESS WIRE)–Yahoo! Inc.…
B2B Missing Out on Social Media Benefits
According to new research from eMarketer, companies may be missing out on lead generation opportunities and improvements in product development. According to the study, social networks can “improve communication between…
Search Alliance Update
Yahoo released an update earlier this month on their progress with Microsoft in the Search Alliance. Here are some of the highlights: Complete the transition in US and Canada before…