Tag | Online Marketing

Location Based Google Ads

On July 31st, Google introduced location based advertising for Android and iPhone devices.  Companies will have the ability to select a local extension for display in Adwords that will display their ads using a user’s GPS position. This feature applies to both mobile applications and mobile browsers displaying Google advertisements.  In addition, it will allow users to get maps and contact information for businesses within their current area.

Aug 1st, 2010Comments Off on Location Based Google Ads
Yahoo Search Assist Receives Enhancements

Yahoo Search Assist Receives Enhancements

Yahoo recently released enhancements to Search Assist, which now provides ‘fresher suggestions, which will be especially useful when there are recent top events or information related to your search topic.’  This enhancement also impacts Yahoo! News Search, where users can quickly find the most recent news and information more quickly.

Jul 10th, 2010Comments Off on Yahoo Search Assist Receives Enhancements
Investigating Multi-Channel Purchase Behavior

Investigating Multi-Channel Purchase Behavior

According to the Google/OTX Post Holiday Study from earlier this year, multi-channel shopping has “evolved as the new face of commerce, the norm rather than the exception.”  In addition, 34% of consumers researched their purchases online before completing their purchase offline.  21% of consumers researched online and offline before completing their purchases online.  (via Google)

Jun 5th, 2010Comments Off on Investigating Multi-Channel Purchase Behavior
Asynchronous Tracking with Google Analytics

Asynchronous Tracking with Google Analytics

The Google Analytics team announced the release of the asynchronous tracking tag last month (released from beta); providing users with a much faster implementation of Google Analytics.  The new admin interface provides users with the code they need, whether they are tracking one or multiple sites.

Google Analytics will provide users with the new tags by default, but users can still access the legacy code implementations.  The Google Analytics team is recommending that users upgrade their current implementations to utilize the […]

Jun 4th, 2010Comments Off on Asynchronous Tracking with Google Analytics
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